About the company:

n 2004, I set up shop on top of my dad’s jeans store in Montreal and set out to create them myself. In 2006, my brother Sam and I joined forces, and Lola Jeans was born.” David Abissidan But denim is a dirty business. A pair of jeans uses the same amount of water that one person drinks in 13 years, approximately 8000 liters. And it also contaminates it! So, how do we break this cycle and begin to repair the damage done? Providing a one-time gimmick like an “eco jean” or a one-off capsule collection wasn’t good enough — we wanted to pursue sustainability in a sustainable way. In 2020, we acted! We partnered with a production facility in Turkey that operates a state-of-the-art water filtration system and uses ozone & nebulization technology. The water filtration system recycles the wastewater, and the ozone & nebulization technology reduces our water consumption by 80%.